People Counting Rental Solutions
“Accurately Track Customer Traffic, Turn It Into Actionable Data”
Delivers accurate visitor data that adapts flexibly to a variety of settings, without requiring a one-time investment — ideal for short-term or mobile needs such as retail stores, outdoor exhibitions, and indoor exhibitions.
Even as e-commerce sales continue to grow, many customers still prefer shopping in person. Physical stores not only let customers experience products firsthand but also allow interaction with staff — a shopping experience that often leads customers to spend more.
According to research,a 10% increase in customer traffic can boost retail sales by an average of about 5%。This shows that customer traffic has a direct impact on retail performance, and the same holds true for exhibitions and similar events, since higher foot traffic brings greater brand exposure and potential business opportunities.
What Is Foot Traffic? How Is It Measured?
“Foot traffic” refers to the number and flow of people entering and exiting a specific area. With advances in technology, modern people counting combines software and hardware (such as cameras and sensors) to let businesses monitor and analyze visitor data in real time and with precision — replacing the old manual counting methods that were once as unreliable as guesswork.
Uncovering Business Opportunities from Data! Multiple Applications of People Counting Data
In the age of big data, business intelligence (BI) emphasizes turning data into valuable insights. This not only helps retailers boost sales but also enables exhibition organizers to make smarter decisions, driving overall performance and business growth. People counting data can help you:
- Visitor Profile Analysis:Use data to gain in-depth insight into visitor composition across different years, months, and time periods, and track trends in traffic volume.
- Precision Marketing:Develop marketing strategies based on foot traffic trends — for example, launching promotions during peak hours to attract potential customers and boost sales.
- Multi-Dimensional Analysis:Analyze the relationships between different stores, time periods, and products to strengthen business decision-making.
- Event Effectiveness Evaluation:Evaluate an event's appeal and engagement level to inform future event planning.
- Exhibit Hall Traffic Analysis:Analyze foot traffic across exhibit halls to identify top-performing areas, and adjust display strategies and resource allocation to improve exhibition results.
- Floor Traffic Analysis:Helps you understand customer shopping habits, optimize space layout and resource allocation, and improve mall operating performance.
5 Key Benefits of the People Counting Rental Plan
- Cost Savings:Enjoy people counting services without a large upfront investment in equipment.
- Accurate Counting:Provides bidirectional in/out counting while eliminating duplicate counts, ensuring accurate numbers.
- Flexible Deployment:The solution combines edge and backend processing power to flexibly meet the needs of various environments.
- Report Export:Export data reports and send them via email to support operational adjustments.
- Island-Wide Service:Pro-Link has service locations in northern, central, and southern Taiwan, providing you with professional, comprehensive service.
Conversion Rate Analysis
By calculating the conversion rate using foot traffic and POS data, you can clearly understand the output value and spending patterns of each area. This data can also serve as an important basis for evaluating leaserenewal decisions.。
Plan Details
3D People Counting
Dual-Lens 3D People Counting Camera + Pro-Link PCMS Software
“Plan Features”
Pro-Link's exclusively developed PCMS software effectively prevents duplicate data between cameras at different entrances and exits, ensuring data accuracy.
Edge cameras transmit people counting data in real time to the PCMS software, which compiles it into reports so you can clearly track traffic trends.
Advantages
- 3D dual lenses enhance depth perception, achieving an accuracy rate of over 97%.
- Filters out children under 120 cm in height who have no purchasing power.
- Identifies loitering zones to avoid duplicate counting.
- Supports infrared for nighttime counting in outdoor or low-light environments.
AI People Counting
IP Camera + Vaidio AI Video Analytics Software
“Plan Features”
Because people counting cameras are limited by installation angle and height, this solution is designed for environments where such cameras cannot be used — particularly exhibition spaces with high ceilings. By combining Vaidio AI video analytics software with IP cameras, it delivers accurate people counting and analysis.
Advantages
- Counts foot traffic without needing to be installed at entrances.
- Tracks fast-moving individuals.
- Draws counting lines in any direction based on the camera's field of view, with no limit on the number of lines.
- View statistics by time, camera, and object type, with data downloadable for integration into various systems.
People Counting System Architecture
