Where there's foot traffic, there's money — but that saying isn't quite precise enough.
The most important thing for a storefront is foot traffic. Retailers use all kinds of marketing campaigns to increase customer visits and boost sales revenue.
But how do you actually calculate the daily ratio between foot traffic and conversion rate?
Have a staff member stand at the door with a hand counter? No, no, no — that's old-fashioned, inaccurate, and inefficient.
In this issue, Mr.Q shares a real case study Retail Rental“People Counting Camera & Occupancy Management”Solution.
Let's start with conversion rate. For brick-and-mortar stores, conversion rate is one of the key metrics for measuring performance. So what exactly is conversion rate, and how is it calculated?
Japan’s largest eyewear chain store by market share,as well asa general secondhand retail chain in Japan with over 700 stores,have both been opening branches one after another in Taiwan
How do they go about tracking this data? Pro-Link providesa retail rental “People Counting Camera & Occupancy Management” solution.
When a customer enters or leaves the detection zone, the people counting
camera sends the data to the occupancy management system for tallying
with an accuracy of 97%-100%
Actual Camera Angle of the Entrance/Exit People Counting Camera
Click here for detailed specifications of the People Counting Camera
Actual Screenshot of the Occupancy Management System's Real-Time Dashboard
The occupancy management system developed by Pro-Link lets you view each branch's foot traffic and total visitor count in real time, and also export statistical reports, making it easy to calculate conversion rate.
Through Pro-Link's Retail Rental“People Counting Camera & Occupancy Management”solution,foot traffic can be accurately tallied. Managers can view each branch's foot traffic in real time from the backend, quickly export foot-traffic reports for each branch, and customers can cross-reference the data with their POS system to calculate conversion rate, helping them evaluate each store's operating performance.
Pro-Link“People Counting Camera & Occupancy Management”Benefits the solution can bring:Benefits：
- 97%-100% accuracy in foot-traffic counting
- Real-time visibility into foot traffic at each branch
- Calculate conversion rate using foot-traffic and POS system data
- Provides the best data for evaluating store operations or the suitability of a branch location
- Offers a rental service plan for greater flexibility
- Suitable for the retail and department store industry
- Provides technical support and service